About Us

Just too let you know i’m not using ChatGPT to write this. This is coming from the heart.

Before i started this journey as a fashion brand owner and designer i was a music artist that never made a living off music. I was actually a broke talented artist. I was successful with out any money. Most people with a lot of money are successful but not everybody who is successful has a lot of money.

After more than 15 years of doing music i decided to make a transition to the fashion industry. I went to the Amsterdam Fashion Academy where i learned the ins and outs of fashion business and my girl went and learned about fashion styling.

The name Rey Nuevo means “New King” in Spanish. I chose Spanish because Spanish is the son of the Latin language and the Romans created the Latin language to manifest things in to existence. So Rey Nuevo is a manifestation. We are the New Kings of the fashion industry. And every time you say or speak Rey Nuevo you are also speaking for your self because also you are a king.

Our slogan “Kings Never Die” represents all individuals who never give up the fight. Individuals who are persistent and have self believe. You can never kill us or bring us down. We are gonna make it and become successful no matter what. 

In a saturated fashion industry where new brands are born everyday, we set ourselves apart with an unwavering focus on quality. We believe in delivering top notch craftsmanship that surpasses expectations.
Even though Rey Nuevo will forever have high end quality, we will always be affordable.

Kings Never Die